For Bradesco Seguros is not enough to be the largest in Brazil, it has to be the best. In a country where consumers are not accustomed to being well-attended, the company did not think twice about launching a campaign to highlight its service.

The slogan "Almost" encouraged people to not stop halfway. This slogan was a hit all over Brazil, inspiring internet meme.

This campaign inaugurates and bets on creativity, countering the sector that did not dare leave the classic retail.

This intervention ran during a live transmission of a soccer game.

There is a subject that needs to be treated very gently, especially when the subject is intimate and the message is for the women. Our challenge was to speak subtly so that women would feel comfortable, understood and more beautiful.

VO: "If you don’t know what you’re dealing with, you’d better have a car that does." Volkswagen Amarok. The power of intelligence.

Subzero is the only beer that is filtered twice. That is why we created the slogan “filter it again” to show that everything you do twice can come out better.

P.S. Narcisa is one of the richest women in Brasil.

Ps. Menina veneno was one of the most played songs in Brazil in the 80s. We used a part of the song to describe the hotel room in a more friendly way.

PS. Building manager(sindico) is the nickname of one of the most beloved singers of Brazil of all time, Tim Maia.

Translation: "New Fiat Palio. Now with solar tinted glass as standard."

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The radio campaign is composed of 2 spots with the objective of advertising the Blue&Me system in the Fiat Linea which uses the car’s áudio system in celular phone’s conversations. From this feature the following concept came up:

Fiat Linea with Blue&Me system. Your conversation in your car stereo. //

To demonstrate, we’ve developed some common conversations in which the users speak like radio announcers, with words and lines and voiceovers of weather forecasts, romantic programs. Thus, a conversation between father and daughter, husband and wife as conversations between radio announcers.